Alternative to Google's Adwords

As noted by The Editor and Publisher, Newsday, a Tribune Co. newspaper, has launched its own ad serving program called Pay-Per-Click. The service utilizes the Quigo AdSonar software. 

The Newsday deal is in addition to several publishers already private labeling the Quigo AdSonar cost-per-click software, including  iExplore.com, USATODAY.com, DenverPost.com,  RockyMountianNews.com, www.theknot.com.

Rather than split contextual advertising revenue with Google or another third-party provider, publishers can use the AdSonar software to have a direct relationship with their advertisers.