On Tuesday 25th April, in a speech (well worth reading) to BBC staff, Director General, Mark Thompson, unveiled his "Creative Future" initiative and outlined a three-pronged approach to refocus all
future BBC digital output and services around three concepts - "share",
"find" and "play". This strategy is designed to take the Beeb into a web 2.0 world of “user generated content” and “findability”, of community and metadata.
Five key themes were outlined: 1. Martini Media 2. Serious about entertainment 3. The Young 4. Findability 5. Active Audience
The speech is summarized at MediaGuardian with additional coverage at:
The goal [of Vertical Search] is to pull together the content from your editors and from your vendors, and most importantly from your knowledgeable user base. So if you’re looking for a product, you do your research but then you ask people who have perhaps bought that product in the past to give you their advice. This deep type of involvement in special-interest areas is not something the general search engines can offer.