Today, at the MPA breakfast briefing, Bob Carrigan, IDG Communication's President, discussed how the movement from print to online is not a transition but rather a complete transformation. Online and print are different media - online allows the aggregation of content from content creators including editors, vendors and marketers and the community. The skill is to present all this content in a manner that benefits the user. Publishers have to determine how to differentiate themselves in a world of search and aggregation. One of the most important differences is the publishers ability to help in the creation of a rich environment where the community is front and center, where the community provides content and voice and with active peer to peer interaction.
Media Bisto's coverage A Magazine Guy's Messy Internet Makes Money