Based on research from the Context-Based Research Group, commissioned by The Associated Press in 2007, AP has designed a new model for news delivery to meet the needs of young adults, who are driving the shift from traditional media to digital news,
This study showed that consumers of news were overwhelmed and fatigued and were looking for assistance to get to the news content that interested them but also for guidance to help navigate to deeper content.
In addition to easier to navigate online news, AP has optimized a mobile news service for the iPhone and other smartphones
The unifying theme of AP's approach is that each piece of journalism is designed to give news consumers something worth discussing with their friends, acquaintances and co-workers.
The UK Telegraph has acted on many of the concepts and redesigned their web site with the result that the Telegraph has become the third most-visited national newspaper Web site in Britain– 17 million unique users in March 2008, compared to 7.2 million in March 2007,
The Telegraph has built a multi-layered news presentation by cross-linking current news stories with other relevant content – background, analysis,video, etc. By extending the user’s time on its Web site, The Telegraph is able to display more targeted and contextual advertising and consequently generate more revenue.
Editorially, the Telegraph has a simple-to-manage news strategy: headline first (via any available communication method – SMS, e-mail, phone call), followed by a 150-word brief, and, within an hour, a 450-word, multimedia story. Following that, assigned editors decide whether to commission analyses, opinion pieces, additional multimedia, etc.
For those interested in the Newsroom of the future check out the Next News Room discussion on Ning