Just becoming available,Tomi Ahonen's book "Mobile as 7th of the Mass Media" crisply describes how mobile devices will change the media landscape and presents new thinking about how brands and advertisers will communicate with consumers in the future.
The book will be available from Amazon UK in September and Amazon US in Oct.
I'm a huge believer in the future of mobile. Mobile devices bring together mobility, location, imaging, communications and the internet. Mobile devices are personal, always on, always with you, they know where you are, they allow you to capture, creative and share content and to interact via the camera with physical objects, to communicate with your mobile social and business networks and they operate as a digital wallet - the opportunities are just enormous.
Mobile internet devices from smartphones, to netbooks and mobile tablets, to ultra mobile multimedia computers, to light weight computers will embrace and extend the internet while moving more power and control to the consumer.
Already, there are twice as many cellphones as TV sets, three times as many cellphone subscribers as internet users, four times as many cellphones as PC sets and five times as many cellphones as automobiles.
Now even embraced by a potential future President, Barack Obama, recognizing its communications power, used SMS to announce Joe Biden as his Vice President selection. The world record campaign reached an audience of 2.9 million setting a world record.
As I note in the book endorsement:
“Tomi's book takes us through the changes and opportunities in this new converged world of voice, data and broadcast media. With fascinating examples from around the world he lays out the potential for an industry that could become one of the largest in the world. Anyone who is interested in the future of mobile should read this book.” Colin Crawford, Executive VP Interactive, IDG Communications USA
The foreword (By Pekka Ala-Pietila of Blyk), intro chapter, fourth chapter, and one case study (Flirtomatic) are available to preview.
I highly recommend reading Tomi's book but even more importantly, I encourage you to think about and join the conversation about the impact of mobile on your personal and business lives.