As each iPad folder can hold 20 items and with 20 folders per page, up to 400 items can be available on each screen. This significant improvement in navigating to content of choice is encouraging users to rapidly increase the number of applications and to add more webpage bookmarks. The limit of 20 items per folder is still rather limiting so hopefully Apple will remove this restriction or allow for nested folders.
It's expected that a further update to Apple's 'iOS (4.3) will take place in December, and may include support for a subscriptions billing service.
While the iPad continues to reign supreme in the media tablet market, Samsung's Galaxy Tab had strong initial sales of 600,000 and is expected to sell around 1MM units in 2010. However, Android based tablets are currently hobbled by having to run a Androd Phone operating system. It won't be until Android 3.0 comes out in 2011 that Apple may get some serious competition from the platform.
A number of hardware manufacturers are gearing up for Android 3.0 and the CES Trade Show in January is likely to be a showcase for prototypes of media tablets that will appear throughout 2011.
Acer preannounced several tablets for 2011 release plus their Alive platform but most hardware manufacturers are holding their announcements back until the Android roadmap is clearer.
A couple of statements this week really captured my imagination - one from a colleague Rafat Ali who is looking at designing travel apps and made this observation about the publishing industry
I think it requires a lot more than publishers can grasp at this point. It means re-architecting your company around this evolving mode of media consumption. It means bringing design thinking around every piece of content being created within a media company. It may also mean that the start of your media strategy going ahead could be based around portability and mobility, not just another device your content has to be ported to, the dominant media thinking currently.
It also leads you to thinking about packaging, bundling AND even unbundling in a lot of different ways than couldn't have been imagined just two to three years ago.
Details on the Adobe platform which is powering apps such as WIRED, The New Yorker, Martha Stewart's Living and Dennis Publishing iGizmo are a little sparse. The current bipmap approach, while having some advantages results in massive files to download and sync.