With web analytics becoming more of a commodity and a lot of pricing pressure on the main players including Webside Story and Omniture it is interesting to note that Google announced it has agreed to acquire Urchin Software Corporation, a San Diego, California based web analytics company. Financial terms of the deal were not disclosed. Urchin is a web site analytics solution used by web site owners and marketers to better understand their users' experiences, optimize content and track marketing performance. Google plans to make these tools available to web site owners and marketers to better enable them to increase their advertising return on investment and make their web sites more effective.
In other analytics news NETIQ CORP, which acquired analytics company WebTrends in January 2001 in a stock deal then valued at $1 billion, has sold WebTrends to private equity fund company Francisco Partners for $94 million in cash.
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