Now Marketing reports that BBC Worldwide is trying to reduce its reliance on online ads as a revenue stream with a major push into content syndication over the coming year.
As well as an increase in content syndication, the strategy looks set to see a rise in supplementary paid-for material on sites such as those for Radio Times and Top Gear. BC Worldwide insists it won't start charging for existing online content, but will introduce paid-for features, games and Web-to-mobile services. Online advertising will clearly remain key, but the company hopes to generate upwards of 40% of its overall revenue from content syndication. BBC Worldwide is looking to transfer a number of its existing magazine brands online, with new launches expected in the food sector.
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