As noted by The Editor and Publisher, Newsday, a Tribune Co. newspaper, has launched its own ad serving program called Pay-Per-Click. The service utilizes the Quigo AdSonar software.
The Newsday deal is in addition to several publishers already private labeling the Quigo AdSonar cost-per-click software, including iExplore.com, USATODAY.com, DenverPost.com, RockyMountianNews.com, www.theknot.com.
Rather than split contextual advertising revenue with Google or another third-party provider, publishers can use the AdSonar software to have a direct relationship with their advertisers.
Recent Posts
- The Conferize Manifesto
- Remembering Steve Jobs
- 2011 - The year of the iPad (again)
- CES Roundup - 2011 The year of the “superphone” and “media tablets”
- Media companies feed iPad frenzy
- The iPad Advantage
- Apple's Music Event
- Future of Publishing Summit - Opening remarks
- Why the iPad metrics could hurt the print industry
- Apple's iPad - an impressive product gives Apple significant competitive advantage
Recent Comments
- Account Deleted on 2011 - The year of the iPad (again)
- Warezartbrasil on Apple's iPad - an impressive product gives Apple significant competitive advantage
- Jim on The iPad Advantage
- Jditlev on The iPad Advantage
- Debaddass on The iPad Advantage
- Account Deleted on Why the iPad metrics could hurt the print industry
- Jon DiPietro on Why the iPad metrics could hurt the print industry
- TimHo on Why the iPad metrics could hurt the print industry
- Nilsholmlov.wordpress.com on Apple's iPad - an impressive product gives Apple significant competitive advantage
- Cimota on Apple's slate a "Sumerian" publishing eco-system for mobile mass media
Categories
- Advertising, Rich Media
- Analytics and Metrics
- Conferences
- General News
- iPad
- iPhone
- Legal Issues
- M&A
- MinSider Perspectives
- Mobile
- Mobile Blogging and Community Content
- Mobile Conferences and Events
- Mobile Launches
- Mobile Marketing
- Mobile Media
- Mobile News
- Mobile Research
- Mobile Search
- Mobile Trends
- Opinion
- Physical to Digital
My Online Status
Become a Fan
« Apple's multi core strategy | Main | Legal Guide For Bloggers »
June 07, 2005
The comments to this entry are closed.
Comments