TNS predicts 7.6% rise in 2005 online ads

Advertising spending will hit $145.3 billion this year, according to a TNS Media Intelligence forecast presented at the annual AdWatch conference in Manhattan this morning. Traditionally TNS's forecasts tend to be conservation relative to most others in the market.

The majority of media would see growth, with cable TV and Hispanic media more robust at 11.6% and 10.5%, respectively. Internet will be up 7.6% -- a healthy number but not quite the double-digit growth the medium saw the last two years. Magazines would be up 7.5% and outdoor would rise 5.5%. Newspapers were expected to see moderate 3.8% growth, syndication a 3.3% increase and network TV would grow 1.1%.