An excellent article from Fortune on Yahoo's transformation from a search to a media company under the astute leadership of Terry Semel.
There are many interesting take-aways in the article - including the benefits of fusing together certain semiautonomius units and encouraging co-operation
"Even though sports, news, and entertainment were licensing things and doing partnerships with the same companies, we did it through five different voices and five different people."
" .....Yahoo aims to apply principles of programming from the TV business to enrich users' Internet experience. The tricky part is doing it so that Yahoo users will still feel as though they
control what they do and see instead of feeling as if they are watching.."
A very worthwhile read !
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