DeSilva Phillips have posted, “2006 Online Advertising Roundtable,” the first in a series of conversations with digital industry leaders. In this report, David Rosenblatt (CEO of DoubleClick), Chris Saridakis (CEO of Gannett’s PointRoll unit), and Jim Warner, EVP of aQuantive’s Avenue A / Razorfish), discuss:
· The astounding expansion of online advertising
· Maintaining an entrepreneurial spirit in the face of growth
· The virtues of going private
· How new technologies are reshaping the media, information, and entertainment industries
· Working with and competing against Google
The report can be downloaded free or obtained from the DeSilva Philips site or from the Reports 2006 page.
and also “2006 Lead Generation Roundtable,” the second in the series. In this report, Mike Mathieu (Chairman and CEO of All Star Directories), Kurt Robertson (CEO of FranchiseGator), Howard Tischler (Group President, Dealer Services, First Advantage Corp.), and Sam Zales (President and CEO of BuyerZone) discuss:
· The difficulties of erecting entry barriers
· How to deal with soaring keyword prices
· The rise of the math geeks in lead generation
· Why content can draw customers but undermine conversions
· How lead quality underpins ROI
The report can be downloaded for free or obtained from the DeSilva Philips site or from the Reports 2006 page.
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