The Transition from Print to Online is Over:Reaching the Revenue Tipping Point

Today, at the MPA breakfast briefing, Bob Carrigan, IDG Communication's President, discussed how the movement from print to online is not a transition but rather a complete transformation. Online and print are different media - online allows the aggregation of content from content creators including editors, vendors and marketers and the community. The skill is to present all this content in a manner that benefits the user. Publishers have to determine how to differentiate themselves in a world of search and aggregation. One of the most important differences is the publishers ability to help in the creation of a rich environment where the community is front and center, where the community provides content and voice and with active peer to peer interaction.

Media Bisto's coverage A Magazine Guy's Messy Internet Makes Money

Folio IDG’s Carrigan Sees Says Online Shift is Transformation, Not Transition

Comments

[plattapuss]

Hi Colin,

Not a regular reader... yet, but I do find some of your articles interesting.

"The transition from print to online is over"

I certainly hope not, as most people have yet to realize that putting content online involves more than writing a quick note. Proper use of the English language is most important, if we truly want to transition entirely away from print, successfully.

All this just to give you a poke about this sentence "The skill is to present all this content is a manner that benefits the user."

Congrats on your new role at MacWorld and PC World.