Guide to mobile search published by MMA

As noted by UTalkMarketing, the Mobile Marketing Association (MMA)has launched a white paper on mobile search.

The white paper, which was developed by the MMA’s Mobile Search Task Force, provides an overview of search on the mobile Internet, outlining how it differs from traditional web-based search, how it meets the needs of consumers and the opportunity it provides to operators and marketers. It also discusses mobile search challenges, strategies and business models, incorporating case studies from JumpTap and Medio Systems Inc.

The white paper is just one of the MMA’s extensive library of information and resources from basics such as the Mobile Marketing Industry Overview and the more advanced MMA International Journal of Mobile Marketing.