According to a report recently released by Nielsen entertainment, gaming and music websites rank among the top five categories visited in all four BRIC countries, but do not have a place among the top US and Europe rankings. Users in mature markets such as America and Europe look to information and news
Email, weather, news, and search are the top categories for both American and European mobile Internet users; in the US, entertainment, music, and games place eighth, ninth, and tenth respectively. The findings suggest that mobile Internet users across BRIC countries are more reliant on mobile phones to provide them with entertainment content, while users across the United States and Europe view their devices as a resource for information.
“In the U.S. and Europe, broad access to media and entertainment has been available for decades through a large fixed distribution infrastructure, and more recently in specialized devices like iPods, to meet consumer’s entertainment needs,” said Jeff Herrmann, vice president of mobile media at Nielsen. “Users in the growing Brazil, Russia, India, and China markets haven’t had the benefit of broad-based content distribution thereby limiting their exposure, and are filling the service gap by embracing mobile’s transition into a personal entertainment platform.”
The report also covers mobile internet penetration - showing the US leading at 15.6%, followed by the UK at 12.9%
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